5FLOW SYSTEM CASE STUDY

AI driven Lead generating websites that are search visible, SEO ranked, automated, and guaranteed to bring in business , backed by data, or your money back

THE CLIENT

Karl, owner of Picture Framing Warehouse in Pompano Beach replied to our email outreach. Picture Framing Warehouse is a picture framing shop, established in 1993 specializing in custom framing and artwork.

THE CHALLENGE

Karl no longer had a website, and with that, no online presence what so ever. His son, who managed his online assets had passed, and Karl had no way of accessing his expired website, which was no longer available online.


Karl has also been ripped off in the past by another agency, and had little to no trust in marketing agencies due to this.

Due to his limited visibility, business was also down substantially, limiting his budget for him to get help.

CRAFTING THE STRATEGY

Given the challenges, Karl was a perfect candidate for the 5FLOW System.


Getting an SEO ranking new website up and running was a priority, so that people in the immediate area could find his business when looking for picture framing services.

We also wanted to ensure that Karl and his website had the proper tools and marketing automations in place to capture inquiries and engage with leads, before his competitors had a chance.

THE EXECUTION

The first priority was to get the business visibility online, and inline with how people now find service providers in our modern digital landscape.


Simply creating a website was not enough. We needed to make sure that the website and listings would actually get found by people looking.

And after that, ensuring that any traffic would convert into leads and inquiries, who would then visit his shop, and make a purchase.

1. Create assets

Given that Karl had no online assets to be seen or found in the first place, the first thing we had to do was get him a website up and running.

We also had to ensure that his Google My Business listing was updated, visible, and optimized.

2. Increase visibility

We made sure that we did proper SEO research, and made the website with search visibility as its foundation.


Given Karl was struggling to get new business in the door, we had to make sure it would rank in his immediate area, in the shortest time possible.


We created the website content with this in mind.

3. Lead generation

We implemented many of the 5FLOW System features that have been proven to convert more website visitors into leads.

We also looked at things that Karl could do, that his competitors do not do, such as providing quotes by email, as this has proven to get more inquires, generate more shop visits, and more sales.

By providing more options for visitor preferences, and combining this with automations, we convert more visitors into inquiries.

4. Marketing automation

Karl has very limited time, like most business owners, and has a very limited technical ability.

We customized and automated the back end of the system to deal with all inquiries and leads, to open conversations with them, on autopilot.

The only thing Karl needs to do is reply to leads from either his phone, or email, when he gets a system notification.

5. Monitor & refine

We continually monitor traffic, and conversion rate data, along with optimizing and refining strategy based on how people are interacting with Karl's website, and Google Business profile.

We also keep an eye on Karls service area competition, to make sure we stay on top of continually improving rankings, and staying one step ahead.

*Pro Tip! Did you know that responding within 5 minutes to someone looking for your services online can significantly impact your chances of making a sale? Studies by the Harvard Business Review and Insidesales.com have shown that responding to online leads within 5 minutes makes a significant impact. Businesses that respond within this timeframe are 100 times more likely to connect with the customer compared to those who respond within 30 minutes. The odds of qualifying a lead decrease by 10 times if the response time exceeds 30 minutes. How long does it take your competitor?

How long does it take you to return a text, call, or email? We can automate this for you, to ensure you meet communication expectations.

How does the 5Flow System work?

And how is it tracked?

The system works by turning your online traffic into warm leads, and ultimately, paying customers. With the 5Flow System, we set up and integrate online tools and multiple data sources, all of which ensure prompt replies to inquiries, provide digital visitors with information they need to confidently choose you, automate exceptional customer service and marketing materials, and incentivize prospects to come see you instead of your competitors.

Lead Generation Engine

Lead Generation Engine comes with a rebuilt and optimized website that helps drive new traffic to your store. We also integrate marketing automation tools into your site

Comprehensive and advanced SEO

Comprehensive and advanced SEO ensures you get seen ahead of your competition in search results

communication channels

Long-term nurturing through several communication channels, including emails, newsletters, and immediate customer responses makes your customers feel like a priority

Conversion optimization

Conversion optimization continually monitors and refines the conversion process to ensure you get maximum ROI

5FLOW Metrics

5FLOW Metrics help track the data to make sure everything is performing well andleads are being turned into customers

Every click, call, page visit, and email are tracked using robust and comprehensive integrated code and analytics, along with attribution software. We then analyze this data and continuously optimize the performance and conversions. After this, we provide simple, easy to understand reporting on the main KPIs so that you can measure its success.

*Pro Tip! Did you know that responding within 5 minutes to someone looking for your services online can significantly impact your chances of making a sale? Studies by the Harvard Business Review and Insidesales.com have shown that responding to online leads within 5 minutes makes a significant impact. Businesses that respond within this timeframe are 100 times more likely to connect with the customer compared to those who respond within 30 minutes. The odds of qualifying a lead decrease by 10 times if the response time exceeds 30 minutes. How long does it take your competitor? How long does it take you to return a text, call, or email?

THE RESULTS SO FAR

From no visibility and no presence, to generating traffic and sales in less than 3 months!

From no website and zero online visibility, to first in Google My Business 3 pack, and a quickly rising high visibility spot in the organic website listings, in only a few short months. As we continue over the next months, Karl's new website ranking and SEO visibility will continue to rise, showing his new website, and business profile to new customers who will easily find his services, convert into leads, and then make a purchase, leave a review, tell friends, and come back again.

TURNING SEO SEARCH TRAFFIC INTO LEADS

By utilizing the lead capture tools, and 5FLOW System automations, we are making sure that website visitors are turning into inquiries and leads. By engaging and communicating with inquires, even when Karl is unavailable, conversations and engagement is being generated, preventing leads from inquiring with Karls competition. His website traffic to lead conversion rate at the time of writing, is a whopping 20% Image if your website could convert 20% of its traffic!

TURNING LEADS INTO SALES

Despite being very skeptical initially, Karl called us personally after the 3 month mark, and proudly exclaimed "IT'S WORKING!". He texted us a few photos of sales invoices that the system had generated, one of which was over $10,000 thus cementing his ROI from that 1 sale at 10x We are looking forward to growing with Karl, and seeing him get the success he deserves.

NEXT STEPS

  • Expanding the SEO to a larger area for further growth

  • Increasing and optimizing conversions based on data

  • Monitoring and managing his website, SEO, and Google My Business to ensure growth

  • Supporting and customizing Karls system, further automating his business into the future!

  • Talk to us about customizing a plan for you

Get started, let's customize a plan for you

Frame your successes by automating your

marketing & generating leads, all on

autopilot

We offer a service that is tailored and packaged

specifically to drive new business for picture frame shop

owners. Based on exhaustive conversations and our

most requested services, the carefully crafted, done-for-

you system has a guaranteed ROI for your business and

helps eliminate missed sales opportunities.

ROI without exception

Say goodbye to missed sales opportunities and hello to an influx of new customers. Our system

is designed to get more business through your door and is optimized and tested to drive and

convert your online traffic into new, long-term business.

With our proven strategic process, we drive new traffic to your website and optimize user

experience to turn the visitors into leads. Our system then nurtures those leads to turn them into

loyal customers

Our Guarantee to youThe 5Flow system is designed to be easy for you and requires the bare minimum of your time

so that you can focus on the parts of the business that need your attention the most.

How does the 5Flow System work? And how is it

tracked?

The system works by turning your online traffic into warm leads, and ultimately, paying

customers. With the 5Flow System, we set up and integrate online tools and multiple data

sources, all of which ensure prompt replies to inquiries, provide digital visitors with information

they need to confidently choose you, automate exceptional customer service and marketing

materials, and incentivize prospects to come see you instead of your competitors.

1. Lead Generation Engine comes with a rebuilt and optimized website that helps drive

new traffic to your store. We also integrate marketing automation tools into your site

2. Comprehensive and advanced SEO ensures you get seen ahead of your competition

in search results

3. Long-term nurturing through several communication channels, including emails,

newsletters, and immediate customer responses makes your customers feel like a

priority

4. Conversion optimization continually monitors and refines the conversion process to

ensure you get maximum ROI.

5. 5FLOW Metrics help track the data to make sure everything is performing well and

leads are being turned into customers

Every click, call, page visit, and email are tracked using robust and comprehensive integrated

code and analytics, along with attribution software. We then analyze this data and continuously

optimize the performance and conversions. After this, we provide simple, easy to understand

reporting on the main KPIs so that you can measure its success.

*Pro Tip! Did you know that responding within 5 minutes to someone looking for your services

online can significantly impact your chances of making a sale? Studies by the Harvard Business

Review and Insidesales.com have shown that responding to online leads within 5 minutes

makes a significant impact. Businesses that respond within this timeframe are 100 times more

likely to connect with the customer compared to those who respond within 30 minutes. The odds

of qualifying a lead decrease by 10 times if the response time exceeds 30 minutes. How long

does it take your competitor? How long does it take you to return a text, call, or email?

Strategic process

Our process is designed to be intensely effective with little time investment, meaning you

maintain complete control of key decisions without having to oversee the everyday operations.Our process is designed specifically for the picture framing business, which means not only do

we understand the sector, but we also continually refine our system based on our evolving data.

This allows for efficient communication and reporting, better management of timeline

expectations, and a seamless process from start to finish. Check out the video for a behind the

scenes look.

COST REDUCTION BUILT IN FOR YOU

Chances are you’re already paying for several marketing

programs/services? But we’ve found a way to free up

your funds for this project

You are likely already paying for some, or all of the following services on a monthly basis.

The good news is we have a way to free up project funds for you by completely eliminating

these costs to zero!

The best part is these are entirely included AND it is all centralized into one super easy to use

central dashboard, and it's all set up for you!

© Copyright 2024. FLOW5 Marketing. All rights reserved.